Category Archives: Uncategorized

Gracias LATISM sponsors and panelists!

On the eve of the Latinos In Social Media (LATISM) – Charlotte Chapter Health & Wellness Tweet Up and Panel Discussion, we’d like to say MUCHAS GRACIAS to our sponsors Carolinas HealthCare System and Latorre Insurance Group. These two organizations were instrumental in making this event a success. Carolinas HealthCare System provided the conference room space as an in-kind donation. Deborah Neffa Creech, who will also sit on our panel, secured the room for for us. Richard Latorre, President of Latorre Insurance Group, made a donation to underwrite the cost of the food and beverage for tomorrow’s event.

Equally important are the panelists who are taking time out of their busy schedules to share important information as it relates to health & wellness in the Latino community. To our panelists, Deborah Neffa Creech, Carlos Martinez, Daniel Valdez and Adrienne Woods, you all are superstars and we can’t thank you enough for providing us what we know will be dynamite presentations.

Through the support of Carolinas HealthCare System, Latorre Insurance Group, community leaders and volunteers, Latinos In Social Media and Charlotte get to reap the benefits of having such dedicated individuals a part of our organization. And lastly, thanks to the national LATISM leadership for your words of encouragement as our new Charlotte chapter makes wonderful strides.

We look forward to seeing you all tomorrow as we support the national LATISM mission of advancing the social, civic and economic status of the Latino community!

         

 

 

 

 

 

 

 

LATISM Charlotte announces health & wellness Tweet Up

The Charlotte Chapter of Latinos In Social Media (LATISM) will hold a panel discussion and Tweet Up networking event on Thursday, March 29 from 6-9pm at the Carolinas Healthcare System – Building K, 5039 Airport Center Parkway, Charlotte, NC 28208. Healthcare communications professionals will reveal how they use social media to connect with the public about health related issues, while a mental health clinician and HIV / AIDS community activist will discuss these respective issues as they relate to the Latino community. This event is free and open to the public.

The LATISM Health & Wellness panelists include:

Deborah Neffa Creech – Communications Coordinator, Carolinas HealthCare System

Deborah Neffa Creech is a Communications Coordinator in the Corporate Communications department at Carolinas HealthCare System. She works on internal and external communications publications and projects for the System and is the primary public relations representative for the organization’s International Medical Outreach Program, which actively donates medical equipment to healthcare facilities in third world countries, especially in Latin America. Deborah holds a Master’s and a Bachelor’s degree from UNC-Chapel Hill—in health communication and in journalism—and is interested in social marketing, health campaigns and preventive health. She has lived in Guatemala and in Paraguay (where she was born and raised), and has traveled to El Salvador, Honduras, Argentina and Brazil.

Carlos Martinez – Psychotherapist & mental health clinician

Carlos Martinez is a psychotherapist originally from Colombia, South America and has spent the last eighteen years working in the substance abuse and mental health fields in Florida and North Carolina. Mr. Martinez helps families with emotional and psychological problems and has worked extensively within the Latino/Hispanic community. He has worked with families of children experiencing terminal illnesses, as well as on the inpatient unit of CMC-Randolph Behavioral Health, assisting patients with severe mental illnesses and substance abuse problems. He currently serves as a Mental Health Clinician in the Child Development-Community Policing program of Mecklenburg County. He works with children, adolescents, and families experiencing crisis and trauma. He earned a Master’s Degree in Mental Health Counseling from Winthrop University and a Master‘s Degree in Health Administration from Pfeiffer University. He obtained a certificate in Addiction and Substance Abuse Studies from the University of Miami in 1994. Mr. Martinez is a National Certified Counselor as well as a Licensed Professional Counselor Associate in the state of North Carolina. He has served on numerous committees including the Drug Free Coalition, the Cultural Competence Committee of Mecklenburg County, Enlace (Latin American Council), and Mi Casa Su Casa, among others.

Daniel Valdez – Community activist and HIV/AIDS educator

Daniel Valdez is a native of Mexico and has lived in the United States for over 20 years. He graduated from the University of North Carolina at Charlotte with a BA in History and Latin American Studies. He has worked extensively on various human rights issues and the arts in Charlotte. His past involvement includes working at the Latin American Coalition on advocacy and immigrant’s rights and at Carolinas CARE Partnership coordinating an HIV prevention program for young Latino men. He currently serves on the board of the Charlotte Lesbian and Gay Fund, the planning committee for the GayCharlotte Film Festival, Treasurer and founding member of the Mexican Cultural Society of Charlotte, and member of the MSM Region 2 Taskforce.

Adrienne Woods – Special Projects Coordinator, Levine Children’s Hospital

Adrienne Woods s began her career at Carolinas HealthCare System in 2005 as a Physician Liaison for Women’s and Children’s Services.  In 2008, Adrienne transferred to Levine Children’s Hospital as the LCH Special Projects Coordinator.  In this role, Adrienne links program development across  the Medical Staff, Corporate Operations, Marketing, Physician Liaisons and the Foundation to provide streamlined communication Her targeted responsibilities include, but are not limited to, internal and external physician communication, website development, creation and maintenance of physician databases, promote all medical specialties and  ensure consumers can easily access pertinent information regarding conditions treated and services offeredAdrienne is responsible for maintaining the Levine Children’s Hospital Facebook pageAdrienne obtained her BS in Health and Exercise Science from Wake Forest University. She completed her Master in Public Health Degree with a concentration in Health Promotion from San Diego State University.

For more information on the LATISM health & wellness Tweet Up event, contact Brian Cockman at brian@roostercomm.biz. A big thank you to the Carolinas HealthCare System for the in-kind donation of its event space.


LATISM to participate in Social Media Week from coast to coast

LATISM continues to build its already powerful online presence as THE  organization dedicated to advancing the social, civic and economic status of the Latino community with the announcement of its national partnership with Social Media Week. As part of this new relationship, LATISM has organized a spectacular series of events showcasing the best of Latino Social Media in the areas of Economic Development, Health, Education and Civic Engagement, including representatives from Twitter, Google, NCLR and the Carnegie Corporation.

Local chapters in Miami, New York, San Francisco and Washington D.C. will lead the charge during Social Media Week mid February and include panels with some of the most prominent Latino thought-leaders across the nation. The events will include full online coverage and scheduled virtual events via LATISM’s social media properties.

SCHEDULE OF EVENTS LATISM SOUTH FLORIDA:

  • Wednesday, February 15, 2012 at 4:30 PM – 5:30 PM ET 
  • Economic Development: Building A New Vision To Power The Economy
  • Adrienne Arsht Center - 1300 Biscayne Boulevard, Miami, FL 33132

 

PANELISTS:

  • Giovanni Rodriguez (CMO at Deloitte Postdigital Enterprise, Board of Directors Member at LATISM)
  • Pilar Portela (Media Relations Specialist, Business Wire/LatinoWire)
  • Jorge Fernandez (Real Estate Agent, ONE Sotheby’s International Realty)
  • Carlos Pedraja (Sr. Industry Manager, LATAM, Google)
  • Brenda Leguisamo (Founder & CEO, SocialBizMembers.com)

RSVP:

SCHEDULE OF EVENTS LATISM WASHINGTON D.C.:

  • Thursday, February 16, 2012 from 6:30 PM to 8:30 PM ET
  • TOPIC: Health Communication, Digital Media & the Latino Community
  • National Council of La Raza (NCLR) Offices – Raul Yzaguirre Building, 1126 16th Street, NW, Suite 600, Washington, DC 20036-4845

PANELISTS:

  • David Castillo (New Media Manager, National Council of La Raza)
  • Kimberly Inez McGuire (Policy Analyst, National Latina Institute for Reproductive Health)
  • Javier Von Westphalen (Senior Vice President, Corporate Communications & Strategy, HMA Associates, Inc. and LATISM DC Co-Director)
  • Lizette Olmos (Olmos Strategy Group, Former Communications Director of League of United Latin Americans Citizens)

RSVP:

LATISM NEW YORK CITY CHAPTER [In Partnership with Google]:

  • Thursday, February 16, 2012 at 6:00 PM – 9:00 PM
  • The Power of Social Media in Education
  • Google NYC Office (Chelsea Market) – 75 9th Avenue (Between 15th and 26th Streets), 2nd Floor New York , 10011

PANELISTS:

  • Jeannette Kaplun (Chief Content Officer/Founder & TV host “Viva la familia!”, Todobebe.com)
  • Angélica Pérez-Litwin (PhD, Publisher & CEO, NewLatina.net)
  • Andrés Henríquez (Program Officer, National Program of Carnegie Corporation of New York)
  • Mariela Dabbah (Speaker, author, media personality, Latinosincollege.com)

RSVP:

 

LATISM BAY AREA CHAPTER [In Partnership with Google]:

  • Thursday, February 16, 2012 at 6:00 PM – 8:00 PM
  • Social Media for Good: Civic Engagement and Change 
  • Google SF Office – 345 Spear Street, San Francisco, CA 94105

PANELISTS:

  • Laura Gomez (Manager, Localization/Internationalization at Twitter)
  • More speakers (TBA)

RSVP:

 

TO PARTICIPATE VIA TWITTER:

Follow hashtags #LATISM #SMW

ABOUT SOCIAL MEDIA WEEK:

Social Media Week is a global platform that connects people, content, and conversation around emerging trends in social and mobile media. Delivered primarily through a network of internationally hosted conferences and online through social media, Social Media Week literally connects hundreds of thousands of people every year through learning experiences that aim to advance our understanding of social media’s role in society. To learn more about social media week, visit http://socialmediaweek.org/

ABOUT LATISM:

Latinos in Social Media (LATISM) is a 501(c) 4 nonprofit, nonpartisan organization dedicated to advancing the social, civic and economic status of the Latino community. With a network of over 140,000 members, LATISM is the largest organization for Latinos engaged in social media, including bloggers and professionals from every arena. LATISM also helps to raise awareness among corporate brands, NGOs and government entities about using social media to reach Latinos through research, event sponsorships, and leadership training. A pioneering social media organization, LATISM has been hailed as the most influential online movement in the new multicultural Web. Visit http://LATISM.org/beta

Latino Youth, Social Media & STEM – from #LATISM11

From Bob Russell – Principal at Informal Learning Solutions – on the College Readiness panel. Here’s what he had to say regarding Latino youth, social media and Science, Technology, Engineering, and Mathematics (STEM).

  • More than 50 million Latinos in the U.S.
  • By 2040 more than 30% of Americans will be Latino
  • We will need a lot more scientist and engineers to stay competitive on a global scale
  • Only 8% of Latino undergraduate degrees are in STEM
  • Only about 5% of our nation’s STEM workforce is Latino
  • Keys to STEM success: great k-12 education, parental support, role models and mentors, peer support, access to info about college & STEM

College readiness: how do we get there from here – from #LATISM11

This session at Latinos In Social Media 2011 reveals how some of the top educational leaders in the nation are using social media to influence educators and policy makers to build the next generation education system.

Panelists: Andres Henriquez, Carnegie Corporation; Sara Brown, President at Excelencia for Education; Robert Russell, Principal at Informal Learning Solutions.

ANDRES HENRIQUEZ - Carnegie Corporation  

  • 30% of our young people in urban schools drop out of schools
  • US has fallen from 1st to 12th in the share of 25-34 year old adutls with postsecondary education
  • LATINOS IN K-12 – if we start with 100 Latinos in elementary school, 48 drop out and 52 graduate; Of 52 who graduate, 31 enroll in college
  • One Solution: Work around common core standards  and common assessments – Partnership for Assessment of Readiness for College and Careers (PARCC) and Smarter Balanced Assessment Consortia (SBAC)

SARA BROWNExcelencia in Education

  • Latino Student Success in Higher Education – Latinos are the 2nd largest racial/ethnic group…and growing; youngest racial / ethnic group; lower educational attainment; future workforce and civic leadership
  • Latinos today are: first generation college-goers, enrolled part time; attending community colleges; commuting to college; enrolled at colleges close to where they live; working off campus while enrolled in college; completing college in nontraditional paths
  • Programs offered – Example of Excelencia, Growing What Works, ALASS

Next up is Robert Russell with Informal Learning Solutions.

 

 

5 ways to use Twitter to be a better panel moderator

 
In advance of the Latinos In Social Media conference that will take place next week in Chicago, we’d like to share this article by Jeffrey L. Cohen published on www.socialmediab2b.com in September 2010. It’s an older post, but the tidbits of information regarding how we can all use Twitter to be a better panel moderator still apply. Here’s the article:
 
The role of the moderator is to make sure the session moves along and provides relevant and interesting content to the audience. The following suggestions help in that process.
 
Conference Hashtag
Make sure you know the conference hashtag. This is the word or phrase preceded by the # sign that appears somewhere in tweets from the conference. Generally the organizers will promote the upcoming conference with a hashtag. If they do not use a hashtag leading up to the conference, it is up to the attendees to establish this. It can be based on a previous year’s conference, or just the most logical abbreviation or short phrase that is unique that represents the event. If you are establishing a hashtag, make sure you search Twitter for that hashtag before you start using it. Encroaching on an existing hashtag can cause confusion to conference attendees. Using a hashtag on all your tweets, especially the pre-scheduled ones, is the best way to make sure attendees see your tweets, if they are following the hashtag. Anyone tweeting from an event should use the hashtag, as it is the best way to connect with new people at the conference.
 
Announcement of the Panel
My first tweet was scheduled at the start of the conference. It announced that I was looking forward to my panel, which included the session name or topic, listed the panelists, provided a link to the schedule and included the hashtag. This tweet reminds attendees about your upcoming session. If it is a big conference with simultaneous sessions, it is helpful to include the room where you session is taking place. This also let my followers know that I was at a conference and provided a link to the schedule. If the conference is of interest to them, they can follow the hashtag and keep up with tweets from all day, not just my session. Since some of your followers are in the same industry as you, everyone benefits from them knowing that you are someone who speaks at conferences. People are always looking for speakers at events, and this gets you added to their list of possibilities.
 
Twitter Names
I scheduled a tweet similar to the one above, but was focused on the Twitter names of the panelists. This went out at the start of the session. This makes it easy for the attendees to identify the speakers in their tweets, or follow them on Twitter. Sometimes signs are posted in front of speakers with their Twitter names on them, but it is always easier to use them if you can copy and paste from a tweet. When scheduling these, be liberal with the time you choose for it go out. Sometimes sessions run a little bit behind, and you don’t want to focus on changing the scheduled time for a tweet when you should be thinking about the upcoming session.
 
Reference Links
As you prepare for the session with the panelists, there will be some links that provide good background on the topic. If there are just a few links, you can schedule a few individual tweets with those links. Make sure you let attendees know that you tweeted out these links, so they know to look for them. If you have lots of reference links to share, consider creating a folder on a social bookmarking site, like delicous.com, and you can schedule the tweet with a link to that folder of links to post at the end of the session.
 
Thank Yous
You should always thank the panelists, organizers and even the audience for their attention. Scheduling these kinds of tweets to go out at the end of session is just a way to make sure you thank people. It is easy to get distracted talking to people after a session, and forget to do, so this is a good way to make sure you express your gratitude.
 
Bonus: Soundbites
This something that I have not done, but I have seen other people do this. While you are preparing for your session, and speaking with your panelists, you will understand what their key ideas or contributions to the discussion will be. You can schedule tweets, maybe one or two from each panelist, with a key point that you expect they will make during the session. The two biggest caveats for this method are getting the timing right and getting the words right. If this tweet goes out before they say their key point, or they use totally different words, this may not make sense, so be sure to let your panelists know you plan on doing this.
 
See you all next week in Chi-Town for Latinos In Social Media!!

Sincerely,

Your LATISM CHARLOTTE TEAM

Thank you to the LATISM in-kind donors

The official launch of the Charlotte Chapter of Latinos In Social Media takes place tomorrow at SOCIAL MEDIA MASQUERADE! We are very fortunate to work with such an amazing group of volunteers and supporters, and would like to thank our in-kind donors for their time, talent and treasure. Your “apoyo” makes all the difference in our community and we look forward to spreading our message of advancing the social, civic and economic status of the Latino community by facilitating professional networking, outreach and training initiatives.

SOCIAL MEDIA MASQUERADE IN-KIND DONORS:

Thanks again and we’ll see you all tomorrow at SOCIAL MEDIA MASQUERADE!!

3 easy ways to save on LATISM 2011

The Latinos In Social Media Conference is quickly approaching and to sweeten the deal, LATISM is offering you three simple ways to save on the must attend social media conference of the year. Through our corporate partnerships, we’re able to provide you savings from airfare and hotel to discount on tickets! Take a look below and as always, if you have any questions, please contact us and we’ll be happy to provide information to you! And remember, stay up-to-date on LATISM information by visiting our Facebook page or website at www.latism.org.

  1. SPECIAL LATISM RATE at The Intercontinental Chicago: $179/night. Book online by clicking here: Latinos in Social Media or call the hotel directly at 1-800-628-2112
  2. SPECIAL American Airlines LATISM DISCOUNT: 5% on their lowest rate. Book your trip online at www.aa.com/group and use code: 24N1AX
  3. Book through any of our Conference Partners and get UP TO 20% ON TICKET DISCOUNTS! Contact these individual organizations for details:

A few factoids about 27

 

Did you know that 27…

…is a perfect cube and that there are exactly 27 straight lines on a cubic surface.

…is the atomic number of Cobalt and the atomic weight of Aluminum.

…is the highest level of knowledge in rupaloke (Buddhism).

…is symbolic in Feng Shui and says that keeping 27 identical coins in your house will help raise money.

…countries make up the European Union.

…concertos for pianoforte and orchestra were composed by Wolfgang Mozart.

…is the number of outs in a regulation baseball game for each team at all adult levels, including professional play.

…is the number of bones in the human hand.

…is the code for international direct-dial phone calls to South Africa.

…IS THE NUMBER OF DAYS LEFT UNTIL LATISM 2011!!

This post brought to you by the number 27.

A little acrostic fun with LATISM

Can you all believe we’re in October already!? Fall is right around the corner and even more importantly, the event we’ve all been anticipating the entire year is at our doorstep – LATINOS IN SOCIAL MEDIA 2011! We decided to have a acrostic fun with the Latism Charlotte (LATISM CHA) abbreviated name this morning and encourage other chapter directors or members to do the same. How creative can you get? Que tengan un buen fin de semana y nos vemos pronto en Chicago!!

L atinos In Social Media

A cross many backgrounds and philosophies

T akes many voices and unites them all

I nitiating positive change within communities

S howing the world that small acts, when joined together, make a difference

M otivating Latinos to take online conversations to offline action

 

C harismatic leaders who get things done

H aving fun and making personal and professional connections

A ll for the greater good